From Jaxon’s Instagram
TRAINING.
REAL LIFE.
The brand works because it feels human: progress, discipline, gym humor, faith, and the ordinary work behind a better physique.
Online coaching for busy men
FORGE A BODY
YOU'RE PROUD OF.
Custom workouts, functional training, and real accountability for men who want to get lean, muscular, and confident.
THE FORGE
Lean.
Muscular.
Confident.
Built for busy men
YOU DON’T NEED
MORE GUESSWORK.
The Forge is for men who are ready to stop restarting and build a body—and confidence—that lasts beyond one motivated week.
Your schedule is packed.
You need efficient training that fits real work, school, family, and life—not a plan designed around living in the gym.
You’re tired of winging it.
No more random workouts. Know what to train, how hard to push, and what progress should look like.
You want visible progress.
Build muscle, get leaner, and become stronger through a repeatable structure instead of shortcuts.
You need accountability.
A coach keeps the work honest, solves roadblocks, and makes sure one bad week doesn’t become a lost month.
Coaching options
CHOOSE YOUR
FORGE.
Every option is built around your experience, schedule, equipment, and the result you actually want.
01↗
Workout
Plan
Replace guesswork with a clear training structure you can follow.
- Weekly workout layout
- Sets, reps & progression
- Smart exercise swaps
02↗
1:1
Coaching
Ongoing programming, form feedback, and accountability that adapts with you.
- Personalized training updates
- Video form checks
- Goal & habit tracking
03↗
Accountability
Forge
Structure and direct support for men who know what to do but struggle to stay consistent.
- Weekly progress reviews
- Goal and habit tracking
- Roadblock problem-solving
Jaxon’s transformation storyApproved progress imagery will go here after Jaxon chooses the photos that represent his journey.
Proof, not promises
“START NOW. BE PROUD LATER.”
Jaxon shares the training, discipline, setbacks, humor, and progress behind his own physique. The Forge turns that same honest process into a clear plan built around you.
See the pinned proof ↗The Forge Method
ASSESS. BUILD.
REFINE. REPEAT.
Assess your starting point.
Map your goal, training history, schedule, equipment, limitations, and what has stopped you before.
Build the right plan.
Get custom workouts that prioritize useful strength, visible muscle, and sessions you can realistically complete.
Refine through feedback.
Track the work, review progress, solve roadblocks, and adjust before frustration turns into another restart.
Repeat until it’s who you are.
Consistency becomes identity. The goal is not one perfect week—it’s becoming leaner, stronger, and more confident for good.
The future client experience
COACHING THAT
STAYS WITH YOU.
An interactive concept showing how clients could book, onboard, follow workouts, track progress, pay, and receive reminders in one place.
Easy booking
Clients choose an open consult or check-in time and receive a calendar-ready confirmation.
Digital intake
A guided PAR-Q, waiver, goals, equipment, and training-history flow.
Stripe billing
Secure recurring subscriptions with cards, wallets, invoices, and a self-serve billing portal.
Workout delivery
Clear sessions, sets, reps, notes, and completion tracking on any device.
Progress
Weekly adherence, volume, personal records, and check-in history at a glance.
Reminders
Automated booking confirmations, 24-hour reminders, and weekly check-in nudges.
Interactive concept · sample data
DemoYour dashboard
A preview of the full coaching experience.
No real client information is shownOnboarding
- Create your profile
- Complete PAR-Q & waiver
- Activate coaching membership
- Book your kickoff call
Weekly adherence
3 of 4 sessions complete. One more strong session closes the week.
—Workouts appear here
—Adherence appears here
—Personal records appear here
Choose a time
What happens next
You’ll receive a confirmation immediately and a reminder 24 hours before your session.
Your selected time is held only after the confirmation appears.
Times display in your local timezone. Rescheduling is available from the confirmation email.
PAR-Q & coaching waiver
A “yes” answer does not automatically exclude you; Jaxon may request medical clearance before training. This is not medical advice.
Session A
45–60 minLower body strength
Back squat3 sets · 5 reps · RPE 8
Romanian deadlift3 sets · 8 reps · RPE 7
Rear-foot split squat3 sets · 10 / side
Standing calf raise3 sets · 12–15 reps
1:1 Online CoachingMonthly membershipRecurring securely through Stripe · cancel according to your coaching agreement
Stripe securely handles card details. This website never stores full payment information.
Stay on track
Messages are intentionally short: what is due, when it is due, and one tap back to your plan.
Email reminders are sent by the secure Cloudflare reminder worker after setup.
DM “FORGE” to begin
START YOUR
FORGE.
Tell Jaxon where you are and where you want to go. Your answers become a ready-to-send Instagram message.
@jaxonfinklea.ftnesscch ↗